I’m Rachel. I’m a human who writes words and builds worlds.
Intro
Brand architect & bilingual storyteller
Turning transactional noise into human relationships.
Work
I’m a copywriter, translator (ES<>EN), manic music collector and frequent flyer with 20+ years of experience navigating the space between data and soul.
My wheelhouse
I specialize in “The Caretaking Economy”—the art of moving people from a state of exasperation to a state of trust. Whether I’m overhauling a global lifecycle marketing strategy, translating a literary manuscript, or writing about the sensory magic of my favorite new chilaquiles spot in CDMX, my goal is always the same:
to build narratives that feel lived-in, human, and fresh.
Currently:
Migrating my 20-year archive to this new home.
Translating a Spanish-language novel (Art Omi residency applicant).
Based in Austin, but shaped by three chapters of life in Mexico, my NY upbringing, and my Romanian roots.
Limited-time offer
If you ask nicely, I’ll make you a playlist.